Online marketing/ Web mobile convergence news

Marketing is strategic planning that provides a focused approach for products and services to reach the correct target market (with the aid of advertising, PR etc), in order to increase the profitability of the selling organization.

It is exactly at this point where most organizations think that marketing is sales. In the case of online marketing, you are using an electronic medium in order to generate the sales leads.

Return on Investment (ROI) and profits can only be measured once the sales take place.

Thorough analysis of qualified sales leads, follow-up and closing of sales are still crucial. It is of no use when a web site generates leads and nobody follow these leads up and sales closure.

In this particular case, the client had a 38% return on investment on their web site. (Expenses in order to have and maintain the web site have been set off against income from the web site and these expenses included the movie clip's production cost.)
Customer retention rate on this site: 74%. (Number of repeat visitors)
Client conversion rate was 1.41% (Getting clients to enquire)
Average visits per day from Jan - Dec increased from 12-55


In conclusion this company achieved success with their online marketing campaign as they were targeting International clients. According to the above graph, 56% of all inquiries originated from International sources.

Within 4 months since launch of the site, the first sale was closed and the second by month 8. Sales were definitely affected by the September 11 events (tourism industry - fear of flying developed within the US market which is this company's target market).

This company managed to build a very strong and loyal online community with word-of-mouth referrals that will lead them into the future.