
This client's target market is the US - it is a highly competitive market (tourism industry) and a very personalized business. This client is also not selling any goods, rather providing a service.
Incorporating the traffic per country with the inquiries and origin of the inquiries, as well as the inquiries-to-sales conversion rate confirmed that the target market was reached. The first sale from this web site was closed within 4 months since launch. That specific customer booked the year after and will return for a third time during 2004.
The above occurred with more than one customer that found the web site and booked via the site. We requested contributions from these clients whom now act as references for this web site owner. They also contributed content in the form of stories and photographs.