Content Marketing Services

    I am an experienced content marketer with the ability to develop unique content-sharing expertise and deliver search-engine-optimised content.

    Bill Gates said: “Content is King”

    Let’s face it – the internet is flooded with blogs, websites, sales copy, and recycled content.

    Neil Patel reports that there are roughly 1 website / 4,6 people and I blog/ 7,9 people worldwide.

    That is a lot of content.

    How do I stand out in this vast content landscape?

    Keep your content unique, sharing expertise and experiences that other writers and marketers do not have.

    How do I achieve that?

    Let me explain:
    Suppose you want an article about Age Group swimming.

    Who do you think will be the best person to write about it?

    • A content writer

    • An age-group swimmer

    • A Coach

    • An ex-provincial swimmer and age-group coach

    Online creative content

    The swimmer/coach – here is why:

    I would choose the ex-provincial swimmer and age group coach because this person will share unique experiences and expertise.

    As a result, telling the story in a way that nobody else do, will demonstrate to your target audience and to the search engines equipped with artificial intelligence, that your content is unique.  

    This, in turn, will lead to more people reading and sharing the story, driving traffic to your website.

    The person writing the content does not have to be an expert writer or marketer.

    Use an expert writer to edit the story and a marketer or SEO expert to optimize the story for your site.

    Add a call-to-action or link to a landing page, use tracking URLs (UTM – Urchin tracking module) and Google Analytics to track conversions, and you have content that works for you.

    Content Marketing versus Content Writing

    Content marketing

    • Understand customer pain points

    • Understand keywords and search

    • Competitor research

    • Click-worthy headings

    • Bite-sized digestible info

    • On-page SEO (Tags, links, descriptions)

    Content writing

    • Reach new audiences with content

    • Research and collect data

    • Write with clarity

    • Spelling and grammar

    • Edit Content

    • Write a large volume of articles

    Content marketing projects and samples

    American English

    American English
    long-form article

    A long-form article (1,600+ words).
    Skills: topic research, American grammar, spelling, and terminology.
    Search engine optimization.
    Published content, available on the Martin Award Blog.

    Read the article
    Scientific and technical writing

    Technical/science writing

    I am using my experience and years working in various laboratories to provide science writing to various Companies. ELISA testing, Microbiology, Histology, Electron microscopy, and Chemistry just to name a few fields.
    (Copies available on request as it is paid-for content)

    Read More
    Media releases

    Press Releases / Media room

    Online press releases and articles. Includes transcribed videos with subtitles.
    On-page search engine optimization and Video Object schema app markup.
    Published a sample of video press releases and articles.

    Read More

    Our clients

    BioXplor science writing
    Martin Awards long form article
    Skin Cancer Foundation of South Africa press releases
    NeXstep Events content marketing

    Let’s discuss your content

    WhatsApp Contact:
    Contact me on WhatsApp to request sample copies or discuss your content needs.

    Let’s meet online to discuss your needs:
    Book an online meeting (Zoom, Google Meet, Microsoft Teams) to discuss your content