Content Marketing

Content Marketing Services

I am an experienced content marketer with the ability to develop unique content sharing expertise and deliver search engine-optimized content.

Bill Gates said: “Content is King”

Let’s face it – the internet is flooded with blogs, websites, sales copy, and recycled content.

Neil Patel reports that there are roughly 1 website / 4,6 people and I blog/ 7,9 people worldwide.

That is a lot of content.

How do I stand out in this vast content landscape?

Keep your content unique, sharing expertise and experiences that other writers and marketers do not have.

How do I achieve that?

Let me explain:
Suppose you want an article about Age Group swimming.

Who do you think will be the best person to write about it?

A content writer
An age-group swimmer
A Coach
An ex-provincial swimmer and age-group coach

The swimmer/coach – here is why:

I would choose the ex-provincial swimmer and age group coach because this person will share unique experiences and expertise.

As a result, telling a the story in a way that nobody else do, will demonstrate to your target audience and to the search engines equipped with artificial intelligence, that your content is unique.

This, in turn, will lead to more people reading and sharing the story, driving traffic to your website.

The person writing the content does not have to be an expert writer or marketer.

Use an expert writer to edit the story and a marketer or SEO expert to optimize the story for your site.

Add a call-to-action or link to a landing page, use tracking URLs (UTM – Urchin tracking module) and Google Analytics to track conversions, and you have content that works for you.

Let’s discuss your content

Content Marketing versus Content Writing

Understand customer pain points
Understand keywords and search
Competitor research
Click-worthy headings
Bite-sized digestible info
On-page SEO (Tags, links, descriptions)

Content writing

Reach new audiences with content
Research and collect data
Write with clarity
Spelling and grammar
Edit Content
Write a large volume of articles

Content marketing projects and samples

American English
long-form article

A long-form article (1,600+ words).
Skills: topic research, American grammar, spelling, and terminology.
Search engine optimization.
Published content, available on the Martin Award Blog.

Read the article

Technical/science writing

Using the experience and years working in various laboratories to provide science writing to various Companies. ELISA testing, Microbiology, Histology, Electron microscopy, Chemistry just to name a few fields.
(Copies available on request as it is paid-for content)

Press Releases / Media room

Online press releases and articles. Includes transcribed videos with subtitles.
On-page search engine optimization and Video Object schema app mark-up.
Published sample of video press releases and articles.