WordPress websites design process

    1. Define Scope of project
    WordPress sitemap

    Meet with client to define the scope of the project

    Prepare: receive the client’s brief and have a consultation call with the client to understand their business and technical requirements. Additionally understand the customer segments and high-level customer journeys to determine the design of the site.

    Establish Website project scope: Summarize the final scope and timeline in the customer brief with their approval. Provide clients with a comprehensive list of their requirements to meet deadlines.

    Define: architecture planning and establish a sitemap, navigation and homepage structure to answer the brief fully. Get customer approval.

    2. Design, build and test site

    Design: Propose and select an appropriate WordPress theme to use. Set up hosting, install WordPress, required plugins, graphics to design website after client approval.

    Build the WordPress website using the approved sitemap and architecture. Write search engine optimized content for each page (include on-page SEO, Schema, readability). Use blocks to design each section of the pages sending a specific message. Include tagging, links, titles, meta description and other search engine optimized elements for every page.

    Test & Debug the WordPress website. Use Chrome Developer tools to ensure that website is responsive mobile.

    Install marketing tools to measure site performance – e.g. Google Analytics, Facebook pixel and other.

    3. Deploy, launch maintain

    Deploy: Train customer to update their own blog and load content.

    Launch the site on the day agreed with the customer and monitor the website.

    Maintain: WordPress updates, security and hosting updates.

    4. Content marketing
    Content campaigns Google Analytics

    Assist client with continued content marketing and content optimization

    Set goals, run, monitor and track campaigns.

    Report results to client

    WordPress website options

    One page WordPress design

    One-Page websites

    Responsive mobile

    Find out more
    Responsive mobile multipage site

    Corporate website

    Multi-page without shop

    Read More

    One-page, scrolling or single page WordPress websites

    What is a one-page website?
    Websites containing only one HTML page are called one-page or single-page, scrolling or one-page websites.

    The menu guides visitors to sections within the one-page highlighting a specific product, service or visual/graphics.

    Who would need a one-page or single page website?
    A single or one-page website is the perfect choice for businesses that target a single, niche audience.

    Scrolling or single page websites are suitable for portfolios, businesses offering services, single product pages and online or in-person event websites.

    Advantages

    • Search engine optimization (SEO):
      All links will go to one page which might help your site to rank better in search engines.

    • Normally, the user experience is good because the site can be configured in the specific order you want customers to see information.  

    • The menu is easy to navigate, since all links lead to sections containing specific information on the scrolling site.  

    • Design costs – less pages means less work and it will be cheaper to design a scrolling site versus a complex multi-page or eCommerce website

    Wordpress websites - one page

    Disadvantages

    • One-page websites may not have as much information about the business as users need

    • Trying to optimize a single page HTML page for all the search terms you are trying to rank for is challenging

    • Users may get lost referring back to content

    • Pages may load slower as there is so much information on the home page – this, in turn, may affect users that leave the site as it loads too slow

    • It may be difficult for users to share specific information that they find interesting as all information is on one page

    Multi-page WordPress websites

    What is a multi-page website?
    A multi-page website contains links which click through from a home page to more than one HTML page.

    The home page gives an overview of the business and every page it links to describes that specific service, product or offering.

    Who needs a multi-page website?
    These websites are suitable for any business.

    Advantages

    • The internal linking structure and more than one page allows for good search engine optimization. I.e. you can optimize your website for more than one keyword or search term

    • Multi-page websites normally have news or blogs which allows for fresh and updated content

    • These websites are great for marketing and analytics as you can track traffic to all the pages

    • It easy to add or remove products and or services as businesses grow and change their offerings

    • Users are used to the older kind of navigation where one page leads to another – i.e. viewed information is easy to find

    • It is easy to start off with a multi-page website and add an online shop as the business grows

    Multipage website responsive mobile

    Disadvantages

    • It is important to ensure that all pages are responsive mobile for a good user experience. This may be a lot more work than a one-page website

    • We live in an age where you have less than 30 seconds to grab someone’s attention. Scrolling and skimming content is general practice. Users, therefore, are easily distracted by information on a multi-page site. Ensure well-written content to grab and keep users’ attention on your website.

    • If there are any links that do not work, the pages load slow, content does not match the keywords and descriptions, visitors will leave without spending time on the website. This is called a high bounce rate.

    • Updates and management – these websites require a lot of work to ensure that all links work, content stay fresh, and users have a good experience

    Ecommerce WordPress websites

    What is an eCommerce website?

    An eCommerce website allows its visitors to buy products, services, tickets, and digital downloads on the website.

    Who needs an eCommerce website?
    Any person or business that wish to build their brand and expand their business online needs an eCommerce website to take orders, process and invoice customers and deliver the ordered goods and services.

    Advantages

    • Increase your market with online sales

    • Customer behavior can be tracked with Analytics

    • It is cheaper to sell online than having a physical store

    • More sales with instant results

    Skin Cancer Foundation Annual Conference 2021

    Disadvantages

    • Fraud and online security is a real threat

    • There is no person to deal with when you buy online, it is quite impersonal

    • Legalities might be an issue as far as tax, compliance and regulation is concerned

    • ECommerce websites depend on connectivity. If the internet experience downtime your online shop will be down.

    Creative Teams and brands we worked with

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    Attribution: Web Vectors by Vecteezy

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