{"id":145,"date":"2022-01-03T05:31:00","date_gmt":"2022-01-03T03:31:00","guid":{"rendered":"http:\/\/www.demo.acmethemes.com\/mercantile\/?page_id=348"},"modified":"2023-06-02T13:21:54","modified_gmt":"2023-06-02T11:21:54","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/e-spectations.com\/portfolio\/projects\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"\n<section id=\"section-e111ea7a-556b-4d4d-bf3a-057faa51a9e2\" class=\"wp-block-gutentor-image-slider gutentor-section gutentor-image-slider imageSlider-template1\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-slider-wrapper\" data-dots=\"true\" data-arrows=\"false\" data-infinite=\"false\" data-nextarrow=\"fas fa-angle-right\" data-prevarrow=\"fas fa-angle-left\" data-autoplay=\"true\" data-autoplayspeed=\"5000\" data-fade=\"false\" data-speed=\"3000\"><div class=\"gutentor-slider-item\"><div class=\"gutentor-single-item gutentor-single-item-0 g-single-column-link-enabled\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-bg-image\"><\/div><\/div><div class=\"gutentor-single-item-content\"><div class=\"grid-container\"><div class=\"slider-caption text-left\"><\/div><\/div><\/div><\/div><a class=\"gutentor-single-item-box-link gutentor-link\" href=\"https:\/\/e-spectations.com\/portfolio\/portfolios\/content-marketing\/#contact\"><\/a><\/div><\/div><div class=\"gutentor-slider-item\"><div class=\"gutentor-single-item gutentor-single-item-1 g-single-column-link-enabled\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-bg-image\"><\/div><\/div><div class=\"gutentor-single-item-content\"><div class=\"grid-container\"><div class=\"slider-caption text-left\"><\/div><\/div><\/div><\/div><a class=\"gutentor-single-item-box-link gutentor-link\" href=\"https:\/\/e-spectations.com\/portfolio\/portfolios\/content-marketing\/science-writer\/\"><\/a><\/div><\/div><div class=\"gutentor-slider-item\"><div class=\"gutentor-single-item gutentor-single-item-2\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-bg-image\"><\/div><\/div><div class=\"gutentor-single-item-content\"><div class=\"grid-container\"><div class=\"slider-caption text-left\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"gutentor-slider-item\"><div class=\"gutentor-single-item gutentor-single-item-3\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-bg-image\"><\/div><\/div><div class=\"gutentor-single-item-content\"><div class=\"grid-container\"><div class=\"slider-caption text-left\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"gm2b0dd8e\" class=\"wp-block-gutentor-m3 section-gm2b0dd8e gutentor-module gutentor-container-cover has-color-bg has-custom-bg\"><div class=\"grid-container\">\n<section id=\"section-6f40eb8f-2271-4d73-8b67-1bd0357d33a9\" class=\"wp-block-gutentor-advanced-columns gutentor-section gutentor-advanced-columns\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"section-814c5d51-2781-4222-94c6-7fac53a83955\" class=\"wp-block-gutentor-single-column gutentor-single-column  grid-lg-7 grid-md-12 grid-12\">\n<div id=\"section-ed210d23-4005-4697-ab3e-57d7ff09ead8\" class=\"wp-block-gutentor-content-box gutentor-section gutentor-content-box-wrapper content-template1\"><div class=\"grid-container gutentor-rm-ct-space\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title text-left\"><h2 class=\"gutentor-title\"> Content Marketing Services <\/h2><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-12 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\"><strong><strong>I am an experienced content marketer with the ability to develop unique content-sharing<\/strong><\/strong> expertise and deliver search-engine-optimised<strong><strong> content.<\/strong><\/strong><\/h3><p class=\"gutentor-single-item-desc\">Bill Gates said: <em><strong>&#8220;Content is King&#8221;<\/strong><\/em><br><br>Let&#8217;s face it &#8211; the internet is flooded with blogs, websites, sales copy, and recycled content.  <br><br><a href=\"https:\/\/neilpatel.com\/blog\/biggest-seo-challenge\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Neil Patel<\/a> reports that there are roughly 1 website \/ 4,6 people and I blog\/ 7,9 people worldwide.<br><br>That is a lot of content.  <br><br><strong><em>How do I stand out in this vast content landscape?<\/em><\/strong><br><br>Keep your content unique, sharing expertise and experiences that other writers and marketers do not have.<br><em><br><strong>How do I achieve that? <\/strong><\/em><br><br>Let me explain:<br>Suppose you want an article about Age Group swimming.<br><br>Who do you think will be the best person to write about it?<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div id=\"section-2fd3eb7c-74fa-4a6c-a030-097499b5be96\" class=\"wp-block-gutentor-list gutentor-section gutentor-list-wrapper list-template1\"><div class=\"grid-container gutentor-rm-ct-space\"><ul class=\"grid-row gutentor-grid-item-wrap list-style-lower-alpha\"><li class=\"gutentor-list-item grid-lg-12 grid-md-6 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-0\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">A content writer<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-12 grid-md-6 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-1\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">An age-group swimmer<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-12 grid-md-6 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-2\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\"> A Coach<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-12 grid-md-6 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-3\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">An ex-provincial swimmer and age-group coach<\/p><\/span><\/span><\/span><\/li><\/ul><\/div><\/div>\n<\/div>\n\n\n\n<div id=\"section-35bc4f15-5cb2-4b17-95c4-dc62312612b2\" class=\"wp-block-gutentor-single-column gutentor-single-column  grid-lg-5 grid-md-12 grid-12\">\n<div id=\"section-g533720\" class=\"wp-block-gutentor-e6 section-g533720 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Online-creative-content.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Online creative content\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Online-creative-content.jpg\" alt=\"Online creative content\"><\/noscript><\/div><\/div><\/div>\n\n\n\n<section id=\"section-f0a70973-09eb-4f24-bd47-1334a08bfe34\" class=\"wp-block-gutentor-content-box gutentor-section gutentor-content-box-wrapper content-template1\"><div class=\"grid-container gutentor-rm-ct-space\"><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-12 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\"><strong>The swimmer\/coach &#8211;  here is why:<\/strong><\/h3><p class=\"gutentor-single-item-desc\">I would choose the ex-provincial swimmer and age group coach because this person will share unique experiences and expertise.<br><br>As a result, telling the story in a way that nobody else do, will demonstrate to your target audience and to the search engines equipped with artificial intelligence, that your content is unique.\u00a0\u00a0<br><br>This, in turn, will lead to more people reading and sharing the story, driving traffic to your website.<br><br>The person writing the content does not have to be an expert writer or marketer.<br><br>Use an expert writer to edit the story and a marketer or SEO expert to optimize the story for your site.<br><br>Add a call-to-action or link to a landing page, use tracking URLs (UTM &#8211; Urchin tracking module) and Google Analytics to track conversions, and you have content that works for you.<br><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div id=\"section-c297e608-3c68-49a6-8630-05e7095e645e\" class=\"wp-block-gutentor-content-box gutentor-section gutentor-content-box-wrapper content-template1\"><div class=\"grid-container\"><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-12 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-content\"><a class=\"gutentor-button gutentor-single-item-button gutentor-icon-hide\" href=\"https:\/\/e-spectations.com\/portfolio\/portfolios\/content-marketing\/#contact\"><i class=\"gutentor-button-icon fas fa-book\"><\/i><span>Let&#8217;s discuss your content <\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div><\/div><\/section>\n\n\n\n<div id=\"section-gbafb9e\" class=\"wp-block-gutentor-e1 section-gbafb9e gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Content Marketing versus Content Writing<\/h3><\/div><\/div>\n\n\n\n<section id=\"gmd25856d\" class=\"wp-block-gutentor-m2 section-gmd25856d gutentor-module gutentor-dynamic-columns\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gmf752f7\" class=\"wp-block-gutentor-m2-col col-gmf752f7 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-4 grid-12\"><div id=\"section-gmf752f7\" class=\"section-gmf752f7 gutentor-single-col\">\n<section id=\"section-ff42c743-676f-4928-9810-707e2399486a\" class=\"wp-block-gutentor-list gutentor-section gutentor-list-wrapper list-template1\"><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title text-center\"><h2 class=\"gutentor-title\">Content marketing<\/h2><\/div><\/div><ul class=\"grid-row gutentor-grid-item-wrap list-indicator-icon text-left\"><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-0\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Understand customer pain points<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-1\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Understand keywords and search<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-2\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\"> Competitor research<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-3\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Click-worthy headings <\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-4\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Bite-sized digestible info <\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-5\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-bullhorn\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\"> On-page SEO (Tags,  links, descriptions) <\/p><\/span><\/span><\/span><\/li><\/ul><\/div><\/section>\n<\/div><\/div>\n\n\n\n<div id=\"col-gma02598\" class=\"wp-block-gutentor-m2-col col-gma02598 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-4 grid-12\"><div id=\"section-gma02598\" class=\"section-gma02598 gutentor-single-col\">\n<section id=\"section-aef38cd9-6747-4f50-b021-96b019727f79\" class=\"wp-block-gutentor-list gutentor-section gutentor-list-wrapper list-template1\"><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title text-center\"><h2 class=\"gutentor-title\">Content writing<\/h2><\/div><\/div><ul class=\"grid-row gutentor-grid-item-wrap list-indicator-icon text-left\"><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-0\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Reach new audiences with content<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-1\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Research and collect data<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-2\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\"> Write with clarity <\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-3\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Spelling and grammar<\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-4\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Edit Content <\/p><\/span><\/span><\/span><\/li><li class=\"gutentor-list-item grid-lg-4 grid-12 grid-12\"><span class=\"gutentor-single-item gutentor-single-item-5\"><span class=\"gutentor-list-item-wrap\"><span class=\"gutentor-single-list-item-icon\"><i class=\"list-item-icon fas fa-pencil-alt\"><\/i><\/span><span class=\"gutentor-list-item\"><p class=\"gutentor-single-item-title\">Write a large volume of articles<\/p><\/span><\/span><\/span><\/li><\/ul><\/div><\/section>\n<\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n<div id=\"section-g20f0b1\" class=\"wp-block-gutentor-e1 section-g20f0b1 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><\/p><\/div><\/div>\n\n\n\n<section id=\"section-5b70a9a5-bea1-4146-a5b7-c180c5e65d2a\" class=\"wp-block-gutentor-image-box gutentor-section gutentor-image-wrapper imagebox-template1 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-block-header\"><div class=\"gutentor-section-title text-center\"><h3 class=\"gutentor-title\">Content marketing projects and samples<\/h3><\/div><\/div><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-4 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/10\/US-English-content-writing.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"American English\" height=\"853\" width=\"1280\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/10\/US-English-content-writing.png\" alt=\"American English\" height=\"853\" width=\"1280\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">American English <br>long-form article<br><\/h3><p class=\"gutentor-single-item-desc\">A long-form article (1,600+ words). <br>Skills:  topic research, American grammar, spelling, and terminology.  <br>Search engine optimization. <br>Published content, available on the Martin Award Blog.<br><\/p><a class=\"gutentor-button gutentor-single-item-button gutentor-icon-hide\" href=\"https:\/\/www.martinawards.com\/blog\/corporate-awards-choosing-right-award\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"gutentor-button-icon fas fa-book\"><\/i><span>Read the article<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-1\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/10\/science-writing.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Scientific and technical writing\" height=\"853\" width=\"1280\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/10\/science-writing.png\" alt=\"Scientific and technical writing\" height=\"853\" width=\"1280\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\"> Technical\/science writing<br><\/h3><p class=\"gutentor-single-item-desc\">I am using my experience and years working in various laboratories to provide science writing to various Companies.  ELISA testing, Microbiology, Histology, Electron microscopy, and Chemistry just to name a few fields.<br>(Copies available on request as it is paid-for content)<\/p><a class=\"gutentor-button gutentor-single-item-button gutentor-icon-hide\" href=\"https:\/\/e-spectations.com\/portfolio\/projects\/content-marketing\/science-writer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"gutentor-button-icon fas fa-book\"><\/i><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-12 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-2\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Press-releases.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Media releases\" height=\"853\" width=\"1280\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Press-releases.jpg\" alt=\"Media releases\" height=\"853\" width=\"1280\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><h3 class=\"gutentor-single-item-title\">Press Releases \/ Media room<br><\/h3><p class=\"gutentor-single-item-desc\">Online press releases and articles. Includes transcribed videos with subtitles.<br>On-page search engine optimization and Video Object schema app markup.<br>Published a sample of video press releases and articles.<br><\/p><a class=\"gutentor-button gutentor-single-item-button gutentor-icon-hide\" href=\"https:\/\/e-spectations.com\/portfolio\/projects\/content-marketing\/online-press-releases\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i class=\"gutentor-button-icon fas fa-book\"><\/i><span>Read More<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<section id=\"gm9d20f01\" class=\"wp-block-gutentor-m3 section-gm9d20f01 gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div id=\"section-g776614\" class=\"wp-block-gutentor-e1 section-g776614 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h4 class=\"gutentor-text\">Our clients<\/h4><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"gm24802ab\" class=\"wp-block-gutentor-m3 section-gm24802ab gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<section id=\"gma0bc11d\" class=\"wp-block-gutentor-m2 section-gma0bc11d gutentor-module gutentor-dynamic-columns gutentor-equal-column-height\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gm11958b\" class=\"wp-block-gutentor-m2-col col-gm11958b gutentor-module gutentor-dynamic-single-column grid-lg-3 grid-md-6 grid-12\"><div id=\"section-gm11958b\" class=\"section-gm11958b gutentor-single-col\">\n<div id=\"section-g185b5f\" class=\"wp-block-gutentor-e6 section-g185b5f gutentor-element gutentor-element-image text-align-center-mobile\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/bioxplor.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Bioxplor-logo.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"BioXplor science writing\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/Bioxplor-logo.png\" alt=\"BioXplor science writing\"><\/noscript><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm73845e\" class=\"wp-block-gutentor-m2-col col-gm73845e gutentor-module gutentor-dynamic-single-column grid-lg-3 grid-md-6 grid-12\"><div id=\"section-gm73845e\" class=\"section-gm73845e gutentor-single-col\">\n<div id=\"section-g2b8b58\" class=\"wp-block-gutentor-e6 section-g2b8b58 gutentor-element gutentor-element-image text-align-center-mobile\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/www.martinawards.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Marting-awards.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Martin Awards long form article\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Marting-awards.png\" alt=\"Martin Awards long form article\"><\/noscript><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gmd531b6\" class=\"wp-block-gutentor-m2-col col-gmd531b6 gutentor-module gutentor-dynamic-single-column grid-lg-3 grid-md-6 grid-12\"><div id=\"section-gmd531b6\" class=\"section-gmd531b6 gutentor-single-col\">\n<div id=\"section-g5756e5\" class=\"wp-block-gutentor-e6 section-g5756e5 gutentor-element gutentor-element-image text-align-center-mobile\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/skincancerfoundation.nexstep-events.co.za\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/SCFSA.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Skin Cancer Foundation of South Africa press releases\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/SCFSA.png\" alt=\"Skin Cancer Foundation of South Africa press releases\"><\/noscript><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm448d8d\" class=\"wp-block-gutentor-m2-col col-gm448d8d gutentor-module gutentor-dynamic-single-column grid-lg-3 grid-md-6 grid-12\"><div id=\"section-gm448d8d\" class=\"section-gm448d8d gutentor-single-col\">\n<div id=\"section-g892727\" class=\"wp-block-gutentor-e6 section-g892727 gutentor-element gutentor-element-image text-align-center-mobile\"><div class=\"gutentor-element-image-box\"><a class=\"gutentor-element-image-link\" href=\"https:\/\/nexstep-events.co.za\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/NeXstep-Events-bw.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"NeXstep Events content marketing\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/NeXstep-Events-bw.png\" alt=\"NeXstep Events content marketing\"><\/noscript><\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<h3 id=\"contact\"><\/h3>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div id=\"section-gfb0770\" class=\"wp-block-gutentor-e1 section-gfb0770 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Let&#8217;s discuss your content<\/h3><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<section id=\"gm45c5793\" class=\"wp-block-gutentor-m4 section-gm45c5793 gutentor-module gutentor-advanced-columns has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gm92315c\" class=\"wp-block-gutentor-m4-col col-gm92315c gutentor-single-column  grid-lg-6 grid-md-12 grid-12\"><div id=\"section-gm92315c\" class=\"section-gm92315c gutentor-col-wrap\">\n<div id=\"section-gc59043\" class=\"wp-block-gutentor-e1 section-gc59043 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>WhatsApp Contact:<\/strong><br>Contact me on WhatsApp to request sample copies or discuss your content needs.  <\/p><\/div><\/div>\n\n\n<div class=\"nta_wa_button\" data-id=\"8264\" data-info=\"{&quot;name&quot;:&quot;Content enquiry&quot;,&quot;info&quot;:{&quot;number&quot;:&quot;0817172365&quot;,&quot;title&quot;:&quot;Content enquiry&quot;,&quot;predefinedText&quot;:&quot;&quot;,&quot;willBeBackText&quot;:&quot;I will be back in [njwa_time_work]&quot;,&quot;dayOffsText&quot;:&quot;I will be back soon&quot;,&quot;isAlwaysAvailable&quot;:&quot;ON&quot;,&quot;daysOfWeekWorking&quot;:{&quot;sunday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;monday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;tuesday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;wednesday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;thursday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;friday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]},&quot;saturday&quot;:{&quot;isWorkingOnDay&quot;:&quot;OFF&quot;,&quot;workHours&quot;:[{&quot;startTime&quot;:&quot;08:00&quot;,&quot;endTime&quot;:&quot;17:30&quot;}]}}},&quot;styles&quot;:{&quot;type&quot;:&quot;square&quot;,&quot;backgroundColor&quot;:&quot;#2DB742&quot;,&quot;textColor&quot;:&quot;#fff&quot;,&quot;label&quot;:&quot;Need Help? Chat with us&quot;,&quot;width&quot;:300,&quot;height&quot;:64},&quot;avatar&quot;:false,&quot;options&quot;:{&quot;display&quot;:{&quot;displayCondition&quot;:&quot;includePages&quot;,&quot;includePages&quot;:[&quot;203&quot;,&quot;8461&quot;,&quot;8940&quot;,&quot;9186&quot;,&quot;145&quot;,&quot;141&quot;],&quot;excludePages&quot;:[],&quot;includePosts&quot;:[],&quot;showOnDesktop&quot;:&quot;ON&quot;,&quot;showOnMobile&quot;:&quot;ON&quot;,&quot;time_symbols&quot;:&quot;h:m&quot;},&quot;styles&quot;:{&quot;title&quot;:&quot;Start a Conversation&quot;,&quot;responseText&quot;:&quot;The team typically replies in a few minutes.&quot;,&quot;description&quot;:&quot;Hi! Click one of our member below to chat on &lt;strong&gt;WhatsApp&lt;\\\/strong&gt;&quot;,&quot;backgroundColor&quot;:&quot;#2db742&quot;,&quot;textColor&quot;:&quot;#fff&quot;,&quot;titleSize&quot;:18,&quot;accountNameSize&quot;:14,&quot;descriptionTextSize&quot;:12,&quot;regularTextSize&quot;:11,&quot;scrollHeight&quot;:&quot;500&quot;,&quot;isShowScroll&quot;:&quot;OFF&quot;,&quot;isShowResponseText&quot;:&quot;OFF&quot;,&quot;btnLabel&quot;:&quot;Need Help? &lt;strong&gt;Chat with us&lt;\\\/strong&gt;&quot;,&quot;btnLabelWidth&quot;:&quot;156&quot;,&quot;btnPosition&quot;:&quot;right&quot;,&quot;btnLeftDistance&quot;:&quot;30&quot;,&quot;btnRightDistance&quot;:&quot;30&quot;,&quot;btnBottomDistance&quot;:&quot;0&quot;,&quot;isShowBtnLabel&quot;:&quot;ON&quot;,&quot;isShowGDPR&quot;:&quot;ON&quot;,&quot;gdprContent&quot;:&quot;Please accept our &lt;a href=\\&quot;https:\\\/\\\/ninjateam.org\\\/privacy-policy\\\/\\&quot;&gt;privacy policy&lt;\\\/a&gt; first to start a conversation.&quot;,&quot;isShowPoweredBy&quot;:&quot;ON&quot;},&quot;analytics&quot;:{&quot;enabledGoogle&quot;:&quot;OFF&quot;,&quot;enabledFacebook&quot;:&quot;OFF&quot;,&quot;enabledGoogleGA4&quot;:&quot;OFF&quot;}},&quot;gdprStatus&quot;:true,&quot;defaultAvatar&quot;:&quot;https:\\\/\\\/e-spectations.com\\\/portfolio\\\/wp-content\\\/plugins\\\/wp-whatsapp\\\/assets\\\/img\\\/whatsapp_logo.svg&quot;}\"><\/div>\n\n\n\n<div id=\"section-g950fed\" class=\"wp-block-gutentor-e1 section-g950fed gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Graphics attribution:<\/strong><br><a href=\"http:\/\/<a href=&quot;https:\/\/www.vecteezy.com\/free-vector\/isometric-people&quot;>Isometric People Vectors by Vecteezy<\/a>&#8221; target=&#8221;_blank&#8221; rel=&#8221;noreferrer noopener nofollow&#8221;>I<\/a><a href=\"ttp:\/\/<a href=&quot;https:\/\/www.vecteezy.com\/free-vector\/isometric-people&quot;>&#8220;>sometric People Vectors by Vecteezy<\/a><\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm9c94e2\" class=\"wp-block-gutentor-m4-col col-gm9c94e2 gutentor-single-column  grid-lg-6 grid-md-12 grid-12\"><div id=\"section-gm9c94e2\" class=\"section-gm9c94e2 gutentor-col-wrap\">\n<div id=\"section-g2d5ad4\" class=\"wp-block-gutentor-e1 section-g2d5ad4 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Let&#8217;s meet online to discuss<\/strong> your needs:<br>Book an online meeting (Zoom, Google Meet, Microsoft Teams) to discuss your content<\/p><\/div><\/div>\n\n\n<button class=\"wappointment_widget\" style=\"display:none\" data-center=\"1\" data-button-title=\"Book an online meeting\">Book an online meeting<\/button>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Content creation &#038; marketing<\/p>\n","protected":false},"author":1,"featured_media":8987,"parent":149,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"template-gutentor-full-width.php","meta":{"footnotes":""},"class_list":["post-145","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content Marketing - Creative Clever and Fun Content<\/title>\n<meta name=\"description\" content=\"Content marketing and writing are about to change as it has become more competitive. Find out how your unique content can stand out next year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-spectations.com\/portfolio\/projects\/content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content marketing - creative, clever and fun\" \/>\n<meta property=\"og:description\" content=\"Content marketing and writing are about to change as it has become more competitive. Find out how your unique content can stand out next year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-spectations.com\/portfolio\/projects\/content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Portfolio\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-02T11:21:54+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2021\/11\/FC_Content-marketing.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"CollectionPage\"],\"@id\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/projects\\\/content-marketing\\\/\",\"url\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/projects\\\/content-marketing\\\/\",\"name\":\"Content Marketing - Creative Clever and Fun Content\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/projects\\\/content-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/projects\\\/content-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/e-spectations.com\\\/portfolio\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2021\\\/11\\\/FC_Content-marketing.jpg\",\"datePublished\":\"2022-01-03T03:31:00+00:00\",\"dateModified\":\"2023-06-02T11:21:54+00:00\",\"description\":\"Content marketing and writing are about to change as it has become more competitive. 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