{"id":9186,"date":"2022-01-02T08:55:00","date_gmt":"2022-01-02T06:55:00","guid":{"rendered":"https:\/\/e-spectations.com\/portfolio\/?page_id=9186"},"modified":"2022-03-09T11:04:19","modified_gmt":"2022-03-09T09:04:19","slug":"social-media-marketing","status":"publish","type":"page","link":"https:\/\/e-spectations.com\/portfolio\/projects\/social-media-marketing\/","title":{"rendered":"Social Media Marketing"},"content":{"rendered":"\n<section id=\"section-44100b94-2e2e-4f72-a2fb-079514f58280\" class=\"wp-block-gutentor-image-slider gutentor-section gutentor-image-slider imageSlider-template1\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-slider-wrapper\" data-dots=\"true\" data-arrows=\"true\" data-infinite=\"false\" data-nextarrow=\"fas fa-angle-right\" data-prevarrow=\"fas fa-angle-left\" data-autoplay=\"true\" data-autoplayspeed=\"7000\" data-fade=\"false\" data-speed=\"900\"><div class=\"gutentor-slider-item\"><div class=\"gutentor-single-item gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-bg-image\"><div class=\"overlay\"><\/div><\/div><\/div><div class=\"gutentor-single-item-content\"><div class=\"grid-container\"><div class=\"slider-caption text-center\"><h3 class=\"gutentor-single-item-title\">Social Media marketing<\/h3><p class=\"gutentor-single-item-desc\">Social media marketing:  scope project, create content, build the campaign, run it, and report metrics.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"gm36f3bcf\" class=\"wp-block-gutentor-m3 section-gm36f3bcf gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<section id=\"6dff9c\" class=\"wp-block-gutentor-m13 section-6dff9c gutentor-module gutentor-module-table-of-contents g-enable-collapsible\"><div class=\"grid-container\"><div class=\"g-toc\"><div class=\"g-toc-header g-collapsible-active\"><div class=\"g-toc-heading g-icon-right\"><div class=\"g-toc-title\">Social media content<\/div><span class=\"g-toc-icon-wrap\"><i class=\"g-toc-icon g-toc-icon-open fas fa-plus\"><\/i><i class=\"g-toc-icon g-toc-icon-close fas fa-minus\"><\/i><\/span><\/div><\/div><div class=\"g-toc-body\"><ol class=\"g-ordered-list\" type=\"upper-roman\"><li><a href=\"#section-gfe2cfa\">Let&#8217;s get your social media marketing up and running!<\/a><ol class=\"child-list\"><li><a href=\"#section-ga528fa\">Which social media platform is the best to use?<\/a><\/li><li><a href=\"#section-gbf5906\">Why do I need a content calendar?<\/a><\/li><li><a href=\"#section-g776b6c\">Facebook Social Media Marketing Campaign<\/a><ol class=\"child-list\"><li><a href=\"#section-gd39785\">Adventure Park<\/a><\/li><\/ol><\/li><li><a href=\"#section-gb4e236\">Post and Story samples created with Canva<\/a><\/li><li><a href=\"#section-gb2ce87\">Some Social Media Clients<\/a><ol class=\"child-list\"><li><a href=\"#section-g8a1806\">Let&#8217;s discuss your next project<\/a><\/li><\/ol><\/li><\/ol><\/li><\/ol><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section id=\"section-b7748673-4306-413e-a0e8-d061590924e9\" class=\"wp-block-gutentor-divider section-b7748673-4306-413e-a0e8-d061590924e9 gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<section id=\"gm4fdbc75\" class=\"wp-block-gutentor-m3 section-gm4fdbc75 gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div id=\"section-gfe2cfa\" class=\"wp-block-gutentor-e1 section-gfe2cfa gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h2 class=\"gutentor-text\">Let&#8217;s get your social media marketing up and running!<\/h2><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"gm660dbaa\" class=\"wp-block-gutentor-m3 section-gm660dbaa gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<section id=\"section-56e49a22-5091-4d94-b616-7a8cfffa9d1c\" class=\"wp-block-gutentor-about-block gutentor-section gutentor-about about-template1 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-single-item\"><div class=\"grid-row\"><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Social-media_1820x853.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social Media Marketing\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Social-media_1820x853.jpg\" alt=\"Social Media Marketing\"><\/noscript><\/div><\/div><\/div><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-content\"><div class=\"gutentor-about-content\"><p class=\"gutentor-single-item-desc\">We&#8217;ve helped various business owners to get their social media platforms up and running since 2016.<br><br>This includes launching new businesses online, growing audiences, and local community networking.<br><br>Our featured sample from 2017\/2018 is an online\/offline collaboration to launch a newly built adventure park.<br><br><\/p><a class=\"gutentor-button gutentor-single-item-button gutentor-icon-hide\" href=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/03\/Social-Media-strategy-Proposal-with-example.pdf\"><i class=\"gutentor-button-icon fas fa-book\"><\/i><span>Download proposal<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"section-0cf43eec-4ab7-4d29-aff3-ccb8bee45bfa\" class=\"wp-block-gutentor-divider section-0cf43eec-4ab7-4d29-aff3-ccb8bee45bfa gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<div id=\"section-ga528fa\" class=\"wp-block-gutentor-e1 section-ga528fa gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Which social media platform is the best to use?<\/h3><\/div><\/div>\n\n\n\n<section id=\"section-f0d48ad0-f5c5-47ed-8cc4-7dc7fc1ec3e2\" class=\"wp-block-gutentor-about-block gutentor-section gutentor-about about-template4 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"gutentor-grid-item-wrap\"><div class=\"gutentor-single-item\"><div class=\"grid-row\"><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-content\"><div class=\"gutentor-about-content\"><p class=\"gutentor-single-item-desc\">Not all are equal in the social media world.<br>Deciding which platform you should use depends on quite a number of factors:<br>&#8211; Firstly: What is your goal: To expand your reach? Branding? Or do you want to increase sales leads?  We look at the customer goals and assist them to narrow them down and define the goals.<br>&#8211; Secondly, we ask: What channels do my target audience use?<br>&#8211; Thirdly, we look at the type of content we can create for the client and what they did before we got involved<br>&#8211; Lastly, we put the goals, target audience, and content together with the best platform to meet the clients&#8217; goals.<br><br>Through the above process, we aim to educate the clients to take ownership of their social media campaigns.<br><\/p><\/div><\/div><\/div><div class=\"grid-md-6 about-grid\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Social-media-content_writing.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media campaigns\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Social-media-content_writing.jpg\" alt=\"Social media campaigns\"><\/noscript><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"section-6cdb0db6-f21b-4ac8-9208-5a3758bd40a1\" class=\"wp-block-gutentor-divider section-6cdb0db6-f21b-4ac8-9208-5a3758bd40a1 gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<section id=\"gm04de9ae\" class=\"wp-block-gutentor-m3 section-gm04de9ae gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<section id=\"gm26223b3\" class=\"wp-block-gutentor-m3 section-gm26223b3 gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div id=\"section-gbf5906\" class=\"wp-block-gutentor-e1 section-gbf5906 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Why do I need a content calendar?<\/h3><\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section id=\"gmd088d5d\" class=\"wp-block-gutentor-m3 section-gmd088d5d gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"762\" height=\"329\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Traffic-before-and-after-soc-media-calendar-2.jpg\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\" class=\"wp-image-9325 size-full lazyload\"\/><noscript><img decoding=\"async\" width=\"762\" height=\"329\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Traffic-before-and-after-soc-media-calendar-2.jpg\" alt=\"\" class=\"wp-image-9325 size-full\"><\/noscript><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-medium-font-size wp-block-paragraph\">This graph illustrates the increase in traffic when we implement a content calendar.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:16px\">Content calendars are essential in <a href=\"https:\/\/e-spectations.com\/portfolio\/portfolios\/content-marketing\/\">content<\/a> and social media marketing as it manages your content for you in a structured way.<\/p>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-a051c23c-72b1-4a3b-9cb2-8ac1762efa00\" class=\"wp-block-gutentor-divider section-a051c23c-72b1-4a3b-9cb2-8ac1762efa00 gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<div id=\"section-g776b6c\" class=\"wp-block-gutentor-e1 section-g776b6c gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\"><br>Facebook Social Media Marketing Campaign<\/h3><\/div><\/div>\n\n\n\n<section id=\"1c0dc3\" class=\"section-1c0dc3 gutentor-module gutentor-module-accordion gutentor-module-accordion-enable-toggle\"><div class=\"grid-container\">\n<div id=\"c34926\" class=\"wp-block-gutentor-m6-item section-c34926 gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3 gutentor-module-accordion-active\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Sample client &#8211; Adventure Park Facebook campaign 2017\/2018<\/span><span class=\"gutentor-module-accordion-icon gutentor-module-accordion-icon-active gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<section id=\"gma8c6fd6\" class=\"wp-block-gutentor-m4 section-gma8c6fd6 gutentor-module gutentor-advanced-columns\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gm62e961\" class=\"wp-block-gutentor-m4-col col-gm62e961 gutentor-single-column  grid-lg-5 grid-md-12 grid-12\"><div id=\"section-gm62e961\" class=\"section-gm62e961 gutentor-col-wrap\">\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"826\" height=\"628\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-1-edited-1.png\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Facebook campaign\" class=\"wp-image-9250 lazyload\"\/><noscript><img decoding=\"async\" width=\"826\" height=\"628\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-1-edited-1.png\" alt=\"Facebook campaign\" class=\"wp-image-9250\" srcset=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-1-edited-1.png 826w, https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-1-edited-1-768x584.png 768w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/noscript><figcaption>Starting metrics 17 September 2017<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm368d01\" class=\"wp-block-gutentor-m4-col col-gm368d01 gutentor-single-column  grid-lg-7 grid-md-12 grid-12\"><div id=\"section-gm368d01\" class=\"section-gm368d01 gutentor-col-wrap\">\n<div id=\"section-gd39785\" class=\"wp-block-gutentor-e0 section-gd39785 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><h4 class=\"gutentor-text\">Adventure Park<\/h4><\/div><\/div>\n\n\n\n<div id=\"section-gaf0b4e\" class=\"wp-block-gutentor-e0 section-gaf0b4e gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>Briefing and scope of work:<\/strong><\/p><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;A new adventure park was built by our client in September 2017. Our client wanted to build an audience on Facebook and launch the park.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"5c855e\" class=\"wp-block-gutentor-m6-item section-5c855e gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Challenges and how we deal with it<\/span><span class=\"gutentor-module-accordion-icon gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<div id=\"section-g7cfe98\" class=\"wp-block-gutentor-e0 section-g7cfe98 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><a href=\"https:\/\/www.socialmediatoday.com\/social-business\/new-study-finds-facebook-page-reach-has-declined-20-2017\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook organic reach<\/a>&nbsp;began&nbsp;declining&nbsp;as early as 2013.&nbsp;Unfortunately, this client had to budget for advertising and asked if I could just run an organic campaign for them over the 6-month period.<br><br>Challenges, creativity, and analytics such as these motivate me as a marketer, and I enjoy taking on these tasks.&nbsp;<br><br>Analysing their existing statistics gave me sufficient background information to draft a 6-months content calendar.  <br><br>Our focus is on all special events, school holidays, and public holidays.&nbsp; The plan and calendar outline three phases &#8211; pre-launch traffic, launch traffic, and post-launch traffic.&nbsp;<br><\/p><\/div><\/div>\n\n\n\n<section id=\"gm151c5fd\" class=\"wp-block-gutentor-m2 section-gm151c5fd gutentor-module gutentor-dynamic-columns\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gm532954\" class=\"wp-block-gutentor-m2-col col-gm532954 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gm532954\" class=\"section-gm532954 gutentor-single-col\">\n<div id=\"section-g1e3f0a\" class=\"wp-block-gutentor-e6 section-g1e3f0a gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/20171011_traffic_time-to-post-pre-launch.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Pre-launch best time to post\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/20171011_traffic_time-to-post-pre-launch.png\" alt=\"Pre-launch best time to post\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm1107c3\" class=\"wp-block-gutentor-m2-col col-gm1107c3 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gm1107c3\" class=\"section-gm1107c3 gutentor-single-col\">\n<div id=\"section-gb91ad3\" class=\"wp-block-gutentor-e6 section-gb91ad3 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018_01_01_best-time-to-post.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Launch social media best time to post\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018_01_01_best-time-to-post.png\" alt=\"Launch social media best time to post\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm6ab787\" class=\"wp-block-gutentor-m2-col col-gm6ab787 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gm6ab787\" class=\"section-gm6ab787 gutentor-single-col\"><\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"014530\" class=\"wp-block-gutentor-m6-item section-014530 gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Viral content<\/span><span class=\"gutentor-module-accordion-icon gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<div id=\"section-ga0f7cd\" class=\"wp-block-gutentor-e0 section-ga0f7cd gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">The one aspect of social media that drives traffic, is viral content.<br><br>Here is an example of posts that went viral during one campaign and increased engagement.<br><\/p><\/div><\/div>\n\n\n\n<div id=\"section-gc45331\" class=\"wp-block-gutentor-e6 section-gc45331 gutentor-element gutentor-element-image text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/03\/viral-content.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media viral content increase traffic\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/03\/viral-content.png\" alt=\"Social media viral content increase traffic\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"5ca162\" class=\"wp-block-gutentor-m6-item section-5ca162 gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Reports and feedback to the client:<\/span><span class=\"gutentor-module-accordion-icon gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<div id=\"section-g11764c\" class=\"wp-block-gutentor-e0 section-g11764c gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">Within the first month of 2018, the adventure park reached 33.6K followers. Some posts reach up to 140K people per day (on average, 14,000 to 15,000 people per week).<br><br>&nbsp;As a result, their six-month ticket sales reached approximately R6 million for the 6-month period.<br><br>The metrics below show information on pre-launch, launch, and post-launch.&nbsp; <br><br>Since the park did not post videos, I suggested that they run a contest for the best video posted and tagged on Facebook when visitors spend a day at the adventure park.&nbsp; The videos quickly went viral among the local community, generating loads of shares, likes, and park visits.<\/p><\/div><\/div>\n\n\n\n<section id=\"gm2a5fdce\" class=\"wp-block-gutentor-m2 section-gm2a5fdce gutentor-module gutentor-dynamic-columns\"><div class=\"grid-container\"><div class=\"grid-row\">\n<div id=\"col-gm6085f2\" class=\"wp-block-gutentor-m2-col col-gm6085f2 gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gm6085f2\" class=\"section-gm6085f2 gutentor-single-col\">\n<div id=\"section-g639e09\" class=\"wp-block-gutentor-e6 section-g639e09 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-2.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Pre Launch metrics\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/17_23September_insights-2.png\" alt=\"Pre Launch metrics\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gme5f36a\" class=\"wp-block-gutentor-m2-col col-gme5f36a gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gme5f36a\" class=\"section-gme5f36a gutentor-single-col\">\n<div id=\"section-g761af7\" class=\"wp-block-gutentor-e6 section-g761af7 gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018_01_01_insights.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"L:aunch metrics\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018_01_01_insights.png\" alt=\"L:aunch metrics\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div id=\"col-gm562fec\" class=\"wp-block-gutentor-m2-col col-gm562fec gutentor-module gutentor-dynamic-single-column grid-lg-6 grid-md-6 grid-12\"><div id=\"section-gm562fec\" class=\"section-gm562fec gutentor-single-col\">\n<div id=\"section-g9044bc\" class=\"wp-block-gutentor-e6 section-g9044bc gutentor-element gutentor-element-image\"><div class=\"gutentor-element-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018-04-01_Post-launch-end-of-campaign.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"End of campaign\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018-04-01_Post-launch-end-of-campaign.png\" alt=\"End of campaign\"><\/noscript><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/section>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"6e8b0b\" class=\"wp-block-gutentor-m6-item section-6e8b0b gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Social media campaign outcome (KPI)<\/span><span class=\"gutentor-module-accordion-icon gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<div id=\"section-gd680f7\" class=\"wp-block-gutentor-e0 section-gd680f7 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\"><strong>OUTCOME (KPI):<\/strong><br>17 September 2017: 1,031 followers.<br>31 March 2018: 34,521 followers<br>Viral posts reached up to 140K per day<br>Average post reach 14,000-15,000 per week<br><br><strong>Ticket sales and revenue:<\/strong><br>The park\u2019s owner confirmed a turnover of approximately R 6 million rand over the 6-month period, despite the objections due to drought and pricing concerns from the local community.<\/p><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"170be5\" class=\"wp-block-gutentor-m6-item section-170be5 gutentor-module gutentor-module-accordion-item\"><div class=\"gutentor-module-accordion-panel g-a-panel-1c0dc3\"><div class=\"gm-ah-1c0dc3 gutentor-module-accordion-item-heading gutentor-module-icon-position-right\"><span class=\"gutentor-module-accordion-panel-handler\" role=\"button\"><span class=\"gutentor-module-accordion-panel-handler-label\">Paid advertising versus organic traffic<\/span><span class=\"gutentor-module-accordion-icon gutentor-enabled-width\"><i class=\"gm-aio-1c0dc3 gutentor-module-accordion-icon-open fas fa-angle-down\"><\/i><i class=\"gm-aic-1c0dc3 gutentor-module-accordion-icon-close fas fa-angle-up\"><\/i><\/span><\/span><\/div><div class=\"gm-ab-1c0dc3 gutentor-module-accordion-body\">\n<div id=\"section-gca84a5\" class=\"wp-block-gutentor-e0 section-gca84a5 gutentor-element gutentor-element-advanced-text\"><div class=\"gutentor-text-wrap\"><p class=\"gutentor-text\">Our customers to date are mostly small enterprises.  I have, at the moment, a small business on board that does not even know how to post on Social Media.<br><br>It is, therefore, important that we establish trust, educate the client and build the relationship to a point where they are open to discussing paid advertising.<br><br>I am currently working on a project involving a specific local target audience, educating them about natural and native food sources.  We are building this project over a 6-month period to establish trust, grow the local audience and community to engage with the page first.<br><br>Following that, we will patiently work towards bigger campaigns and grow the client into paid advertising. <\/p><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/section>\n<\/div><\/section>\n\n\n\n<section id=\"section-ee7e6bbc-d971-4443-9241-19d507cf7e01\" class=\"wp-block-gutentor-divider section-ee7e6bbc-d971-4443-9241-19d507cf7e01 gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<section id=\"gm89a175b\" class=\"wp-block-gutentor-m3 section-gm89a175b gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div id=\"section-gb4e236\" class=\"wp-block-gutentor-e1 section-gb4e236 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Post and Story samples created with Canva<\/h3><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-209c178f-a17b-4b7c-a5fb-5609b7333935\" class=\"wp-block-gutentor-image-box gutentor-section gutentor-image-wrapper imagebox-template1 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Face-of-woman.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Beauty salon promotion\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/Face-of-woman.jpg\" alt=\"Beauty salon promotion\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-1\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2020-2021-SSA-.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media marketing Facebook post\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2020-2021-SSA-.jpg\" alt=\"Social media marketing Facebook post\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-2\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018-Wiesenhof-Easter-1.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Easter promotion\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/2018-Wiesenhof-Easter-1.jpg\" alt=\"Easter promotion\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-3\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/IMG_4744.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media marketing Beauty salon Facebook post\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/IMG_4744.jpg\" alt=\"Social media marketing Beauty salon Facebook post\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-4\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/US-server-hosting.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media post\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/US-server-hosting.jpg\" alt=\"Social media post\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-4 grid-md-4 grid-12\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-5\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/IMG_4156.jpg\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Freedom day promotion\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/IMG_4156.jpg\" alt=\"Freedom day promotion\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section id=\"section-c507ea9e-bb6e-45dc-8bcf-ab0c252a7cbf\" class=\"wp-block-gutentor-divider section-c507ea9e-bb6e-45dc-8bcf-ab0c252a7cbf gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 .2c-10.6.1-21.3.1-31.9.1-10.6-.1-21.3 0-31.9-.2l-16-.2c-5.4.1-10.7 0-16-.1z\"><\/path><\/svg><\/span><\/div><\/div><\/section>\n\n\n\n<section id=\"gme807390\" class=\"wp-block-gutentor-m3 section-gme807390 gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<div id=\"section-gb2ce87\" class=\"wp-block-gutentor-e1 section-gb2ce87 gutentor-element gutentor-element-advanced-text text-align-center-desktop text-align-center-tablet text-align-center-mobile\"><div class=\"gutentor-text-wrap\"><h3 class=\"gutentor-text\">Some Social Media Clients<\/h3><\/div><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"gmec8bc6c\" class=\"wp-block-gutentor-m3 section-gmec8bc6c gutentor-module gutentor-container-cover\"><div class=\"grid-container\">\n<section id=\"section-2d4f2ffb-d70e-4bd7-9526-cbdf8c3fdecb\" class=\"wp-block-gutentor-image-box gutentor-section gutentor-image-wrapper imagebox-template1 has-color-bg has-custom-bg\"><div class=\"grid-container\"><div class=\"grid-row gutentor-grid-item-wrap\"><div class=\"gutentor-grid-column grid-lg-3 grid-md-3 grid-6\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-0\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-adventrue-park-png.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Social media marketing adventure park\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-adventrue-park-png.png\" alt=\"Social media marketing adventure park\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-3 grid-6\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-1\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-Beauty-clinic-png.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Beauty salon social media\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-Beauty-clinic-png.png\" alt=\"Beauty salon social media\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-3 grid-6\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-2\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-Halls-Garden-Pavillion.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Landscaping social media marketing\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-Halls-Garden-Pavillion.png\" alt=\"Landscaping social media marketing\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><div class=\"gutentor-grid-column grid-lg-3 grid-md-3 grid-6\"><div class=\"gutentor-single-item gutentor-image gutentor-single-item-3\"><div class=\"gutentor-single-item-wrap\"><div class=\"gutentor-single-item-image-box\"><div class=\"gutentor-image-thumb\"><img decoding=\"async\" data-src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-stallion-png.png\" class=\"normal-image lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"Hosting company social media\"\/><noscript><img decoding=\"async\" class=\"normal-image\" src=\"https:\/\/e-spectations.com\/portfolio\/wp-content\/uploads\/sites\/3\/2022\/01\/BW-stallion-png.png\" alt=\"Hosting company social media\"><\/noscript><\/div><\/div><div class=\"gutentor-single-item-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/section>\n\n\n\n<section id=\"section-5d3da5fa-273d-4c08-bfb8-d94cd012c2e1\" class=\"wp-block-gutentor-divider section-5d3da5fa-273d-4c08-bfb8-d94cd012c2e1 gutentor-element gutentor-section gutentor-divider text-center\"><div class=\"grid-container\"><div class=\"gutentor-divider-box\"><span><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 240 40\" preserveAspectRatio=\"none\"><path d=\"M56.2 20c5.3-.1 10.6-.2 16-.3l16-.2c10.6-.1 21.3-.1 31.9-.2 10.6.1 21.3 0 31.9.1l16 .2c5.3.1 10.6.2 16 .3-5.3.1-10.6.2-16 .3l-16 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