Online Press Releases and News Articles

Online Press releases and article writing

Why is press releases and news article writing important?

Press releases and news articles form part of the Public relations component in the Marketing mix.

A press release is a news article, written in a specific format, addressing a specific target audience, about a specific newsworthy event.

This content is then distributed online (social media) or, using segmented email lists, to specific journalists to inform them about the news, event, product launch.

Distribution timing and effectivity are crucial.

This targeted content assists companies to raise brand awareness, update the public about specific projects, and help build the company’s brand.

The press or media releases we do include the following elements:

Catchy headline
Informative sub-heading
Introduction & background
Quotes
Body paragraphs
Video with subtitles
Video Transcription
Boilerplate
Contact details
Social media links
On-page search engine optimization (SEO)
Schema app video page

News Articles:
News articles or stories do not aim to inform the media about a specific event the way press releases do.

It simply tells the story of an event, a niche in the market, a product, or any other interesting information you wish to share with the public.

News articles may also contain a “sales pitch” and the tone of the article should be friendly and informative.

News articles do not have to meet the specific structure required for a press release. However, keep your tagging and order of heading importance in place as a writing habit. It will make it easier to optimize the page.

Find out more about content marketing